I designed a complete visual identity for the DIALORIS® brand, including the website, ensuring a consistent and trustworthy look at all levels. The goal was to communicate premium eye care – with an emphasis on professionalism, cleanliness and a modern pharmaceutical character. I used a subtle, clean typography and a reference-based color palette that looks professional and accessible at the same time. I designed the website to be clear, responsive and to intuitively guide the visitor to understand the benefit of the product – a nutritional supplement that protects the retina. The emphasis was on high visual quality (photos, graphic elements), easy navigation and a strong call to action. The result is a professional brand that looks trustworthy in the healthcare field and helps to clearly communicate the value of DIALORIS® to the customer.
