For the project DPNB – „To Work by Bike“, I participated in the creation of the visual identity of the campaign through T-shirt designs, graphic materials for social networks and a presentation for the competition part. The goal was to create a fresh, positive and motivating visual communication that supports the ecological idea of the project and appeals to the general public. In the designs, I worked with colors and typography referring to movement, energy and sustainability, while paying attention to a uniform style across all formats. The result is a visually consistent and engaging campaign that contributes to greater participation of participants and strengthens the positive image of the project.
